Nayagi serial of Sun Tv & Vikatan (famous Tamil news channel) viewed by more than 20 lakh people publicized BRILLIANT cut Jewellery on 30th December. They Showed How Showrooms Were Charging Rs. 10 Lakh Extra For A Diamond Necklace Set purchase Of Rs. 30, 25, 000. https://www.youtube.com/watch?v=jqK7UwzCkDQ