his year has converted a lot of investors towards gold as a stable way to invest in a wish washy stock environment. And online / digital gold has made it very convenient for many new investors. But is it worth it ? Let’s begin with what is digital gold? To put it simply - you buy gold via a third party who also manages and stores it for you (in theory) But do note - There is a huge lag when it comes to regulations in Indian Market, which makes it susceptible to loopholes The third party who stores gold has the responsibility of quality and quantity. When the timeline ends most online gold schemes makes you buy gold from their store at the agreed upon price, but this excludes making charges. Also that makes way for good gold for jewellery rate instead of gold for investment as now it adds on making charges and wastage as well. Timelines and confusing fine prints of terms and conditions also makes it a risky affair for an newbie investor. So to conclude, we would say its your hard earned money and you shouldn’t invest in new fad schemes unless you know about it inside and out. And gold as investment should be easily exchangeable for Hard Cash, else it becomes pointless. Always check if you can cash out your investment prior to putting money in. Personally we prefer gold coins :) Happy Investing!