Following Are The Unique Selling Propositions Of Brilliant Cut, Which Shall Force You To Give A Second Thought Before Stepping Inside Any Other Jewellery Store In India :- 1. All Our Jewellery Is Open From Behind, Enabling You To Save More Than 30% Of Total Value, Because Of Zero Percentage of Wax Used At Brilliant Cut. So, You Pay For Gold & Get 100% Resale Value. Compared To Getting Cheated By Owning Wax Instead Of Gold When You Buy From Most Of The Local Jewellers. 2. 916 Hallmarked Gold Jewellery - At 30% Lower Wastage In Brilliant Cut When Compared To Any Branded Showroom In India. 3. Diamond Jewellery - At 41% Lower Price Per Carat In Brilliant Cut. 4. Diamond Quality Certified By Renowned Laboratories Like GIA, IGI, GII, SGL, GSL, etc. 5. Cash Against Any Old Jewellery (At Prevailing Prices Without Any Deductions) Bought From Anywhere in The World. 6. No Wastage, Commission, Etc. Deducted From Prevailing Market Rates For Your Old Jewellery. 7. No Showroom Overheads (Avoiding More Than 10% Of Operating Costs). 8. All Our Jewellery Is Free Of Toxic KDM (Cadmium), Which Causes Cancer Or Is Known To Cause Harm To Human Health; Which Is Why It’s Banned By Bureau Of Indian Standards (BIS). 9. Weight - 50% Lighter, Without Compromising Strength Compared To Local Jewellery. Precision In Customised Orders, By Showing Cad Files & Moulds To The Clients With Exact Measurements Before Finishing The Product; For Complete Customer Satisfaction. 10. More Than 39% Interest On Gold Savings Schemes (Compared To 6.8% In Showrooms). If You Still Have Doubts, Please Read The Following News Articles For Clarity :- http://epaper.newindianexpress.com/m5/2293861/The-New-Indian-Express-Chennai/21082019#page/21/1 https://www.vikatan.com/news/miscellaneous/hiking-gold-price-best-way-to-save-your-money-on-buying-gold https://epaper.dinamani.com/m5/2254197/Magalirmani/24-07-2019#page/1/1