Buying gold jewellery and investing in gold are not the same If bought from showrooms :- Indians' love for gold jewellery is inevitable. But most investment managers argue that buying gold in form of jewellery should not be mistaken as an investment. They say the costs such as the making charges which can go upto as high as 30% of the price and GST, are irrecoverable on resale. Investors should avoid gold coins and bars as well. These can be bought at a premium of around 10%, which is irrecoverable at the time of resale. On the contrary, brilliant cut Sells at 0 wastage or making for gold coins & at 8 to 14% for 916 gold jewellery. Thus, making Gold Jewellery & Coins a Safe Heaven.